The program was so effective, it even impacted my spending habits!
In the final episode, Kelly and People's Rev are hired by DKNY to produce/create a short film highlighting "The Cozy," a sweater which can be worn in over a dozen ways. When you think about it, the product is sheer genius. Our economic downturn means people are seriously reconsidering every purchase they make. What better time than now to introduce a garment which is a) beautifully made, b) recognizable, and c) possibly the most versatile piece in your wardrobe?
After watching footage of the sweater (shown above) being worn all over Manhattan, I knew this was the piece for me. I ordered one in black (naturally) from the DKNY website, jumped for joy when it arrived, and instantly went onto the DKNY website to watch the video on "How to Wear The Cozy." With a bangle bracelet used as a buckle/catch, the looks become even more versatile, and last week I wore my Cozy four separate times (see below).
Kelly mentions "new media" several times in this final episode, and she clearly knows what that means: my introduction to this product didn't come from a Look Book, or newspaper article, but from its place on a television show. I saw DKNY's garment in action, and that was what sold me.I cannot wait to see future inceptions of The Cozy and how its designers will tweak their original concept. And I cannot wait to see how People's Revolution presents it to the world in their own creative manner!
Further reading/watching:
"The Cozy" Official Video:
http://www.dkny.com/womens/cozy_video.html
"Kell on Earth" Official Site:
http://www.bravotv.com/kell-on-earth
"The Cozy" Look Book and Instructions:
http://www.dkny.com/womens/collection.php?view=cozylookbook
Photos courtesy of Bravotv.com and 4bp.blogspot.com
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